Ace Point
London, United KingdomSports SaaS2025
AcePoint is a digital platform built for tennis clubs, one place to run memberships, courts, leagues and payments, without the spreadsheet sprawl.
Services utilized
Software Engineering
Scope of work
Branding
UX/UI, Design System
Web App
01
Client background
AcePoint is a digital platform built for tennis clubs.
The goal was simple: help clubs run everything in one place.
Most clubs still rely on spreadsheets, phone calls, and scattered tools. That creates friction for both staff and players.
AcePoint came in to fix that.
02
Challenge
We call that the ecosystem. Every service we offer covers a different stage of that arc, and we built them all because we've watched each stage go wrong.
Tennis clubs were dealing with too many disconnected systems.
- Memberships handled in one tool
- Court bookings in another
- Payments tracked manually
- Communication done through WhatsApp or email
And that leads to:
- Lost time every week
- Errors in bookings and payments
- Poor experience for players
- No clear visibility for managers
Here's the thing, the problem wasn't just tools. It was the lack of one clear system that ties everything together.
03
Solution
We call that the ecosystem. Every service we offer covers a different stage of that arc.
We call that the ecosystem. Every service we offer covers a different stage of that arc, and we built them all because we've watched each stage go wrong.
We designed a unified platform where everything lives in one place.
AcePoint lets clubs:
- Manage memberships
- Handle bookings in real time
- Automate payments
- Organize tournaments
- Communicate with players
All from a single dashboard.
We focused on making it simple. Club managers are not tech experts, so every action had to feel obvious.
Our approach
We call that the ecosystem. Every service we offer covers a different stage of that arc, and we built them all because we've watched each stage go wrong.
Understand real workflows
We mapped how clubs actually operate day to day. Not how software thinks they should.
Reduce complexity
We removed unnecessary steps. Fewer clicks, clearer actions.
Build trust through clarity
Clear states, confirmations, and feedback at every step.
Design for different roles
Admins, staff, and players all have different needs. The system adapts to each one.
Key features
We call that the ecosystem. Every service we offer covers a different stage of that arc, and we built them all because we've watched each stage go wrong.
Membership management
Create, assign, and track plans easily.
Court booking system
Live availability with instant updates.
Billing & payments
Automated plans and payment tracking.
Tournament management
Easy setup and scheduling.
Member communication
Notifications and updates in one place.
04
Overview
AcePoint is not just a tool. It's the operating system for a tennis club.
We call that the ecosystem. Every service we offer covers a different stage of that arc, and we built them all because we've watched each stage go wrong.
Everything connects:
- Members
- Bookings
- Payments
- Events
And that changes how clubs run daily operations.
Sparkling's market analysis killed the idea I came in with, and surfaced the one that became my company. That was the most valuable €8k I've ever spent.
Fleur Cook
Web Developer, Sisyphus
05
Outcome
AcePoint changed how clubs run their daily operations. Not in theory, but in real, everyday tasks.
Less admin work
Before, managers were jumping between tools and doing things manually. Now, most of that is handled in one place.
- Memberships update automatically
- Payments are tracked without spreadsheets
- Bookings don't need manual confirmation
This saves hours every week.
Fewer errors
Double bookings, missed payments, wrong member info, those used to happen a lot.
With a centralized system:
- Court availability is always up to date
- Member data stays consistent
- Payments are clearly tracked
And that means fewer problems to fix later.
Faster operations
Simple actions became quick.
- Creating a membership takes seconds
- Booking a court is instant
- Setting up a tournament is structured and clear
Staff spend less time figuring things out, and more time actually running the club.
Better experience for players
Players feel the difference right away.
- Easy booking flow
- Clear membership plans
- Smooth communication with the club
No confusion, no back and forth.
More control for managers
This is the biggest shift.
Managers now have a clear view of:
- Active members
- Revenue from plans
- Court usage
- Upcoming events
Everything is visible, and decisions become easier.
What changed overall
We call that the ecosystem. Every service we offer covers a different stage of that arc, and we built them all because we've watched each stage go wrong.
Clubs moved from a reactive way of working to a structured one.
- Before: fixing problems all day
- After: managing things with clarity
And that's why it matters.
Ready to meet the team?
No pitch decks, no commitment, just a direct conversation about where you are and where you want to go. 30 minutes.
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